This episode speaks to marketing techniques to help you make the most of the holidays as a vehicle to sell more books. Learn how to customize your sales pitch and graphics for optimal success whether you are running ads, sharing to social media, appearing at holiday-centric events, or working collaboratively with other authors to get the word out about your books. We’ll teach you how such “holidays” can help you lean into your brand, so you can use this as a marketing strategy throughout the year.
SHOW NOTES:
Holidays:
Seasonal: Fall, Summer…
Religious: Easter, Christmas, Hanukkah, Kwanzaa…
National “blank” day/month: Mother’s Day, Valentine’s Day, Women’s Fiction Day, Library Month, National Buffet Day, Pregnancy & Infant Loss Awareness Month, National Indie Author Day…
Customize your graphics
Alter your pitch
Visual images
Events
Lean into your brand
Collaboration with other authors
SOURCES & LINKS:
DO NOW:
Research days/months that go with your book/brand.Create a calendar of events & social media. Make a plan (whether it’s monthly or weekly). Brainstorm how you can make the most of the holidays that fits with your brand.
Next Episode: Taking a break until mid-January
Hope Gibbs, author of Where the Grass Grows Blue https://www.authorhopegibbs.com/
Donna Norman-Carbone, author of All That is Sacred & Of Lies and Honey https://www.donnanormancarbone.com
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